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:max_bytes(150000):strip_icc()/apru_sourcefile_final-35a3e096aa1e4e6caf62186bd393a4e9.png "Average Revenue Per Unit (ARPU): Definition and How To Calculate")
Average Revenue Per Unit (ARPU): Definition and How To Calculate
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![What does ARPU stand for? [Synder Guide 2022]](https://synder.com/blog/wp-content/uploads/sites/5/2022/04/ARPU-2.png "What does ARPU stand for? [Synder Guide 2022]")
What does ARPU stand for? [Synder Guide 2022]
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The Complete Guide to ARPU: How to Calculate, Interpret, and Optimize Average Revenue Per User
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![What is ARPU? Definition, Formula, and Optimization [in 2022]](https://blog.getlatka.com/wp-content/uploads/2020/04/apru_b2b_saas_nathan_latka.png "What is ARPU? Definition, Formula, and Optimization [in 2022]")
What is ARPU? Definition, Formula, and Optimization [in 2022]
