![Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon](https://images.theconversation.com/files/290857/original/file-20190904-175682-1l92pfq.jpg?ixlib=rb-1.1.0&q=45&auto=format&w=1200&h=1200.0&fit=crop)
Where 'woke' came from and why marketers should think twice before jumping on the social activism bandwagon
Dictionary.com - Today's Word of the Day is woke. Read the full definition here: http://bit.ly/2xW7XyP | Facebook
![Tom Mars on Twitter: "For folks who give more weight to the Urban Dictionary, it says: “Being woke means to be paying f•••ing attention to what's going on.” Therefore, “not being woke” Tom Mars on Twitter: "For folks who give more weight to the Urban Dictionary, it says: “Being woke means to be paying f•••ing attention to what's going on.” Therefore, “not being woke”](https://pbs.twimg.com/media/FVn4n10X0AAdf9m.jpg)
Tom Mars on Twitter: "For folks who give more weight to the Urban Dictionary, it says: “Being woke means to be paying f•••ing attention to what's going on.” Therefore, “not being woke”
![We need to discuss the word 'woke' | Malaika Jabali, Laura Kipnis, Rebecca Solnit, Bhaskar Sunkara, Thomas Chatterton Williams, Zaid Jilani and Derecka Purnell | The Guardian We need to discuss the word 'woke' | Malaika Jabali, Laura Kipnis, Rebecca Solnit, Bhaskar Sunkara, Thomas Chatterton Williams, Zaid Jilani and Derecka Purnell | The Guardian](https://i.guim.co.uk/img/media/cfb3d931f12a39d862bcbd9fbf05305f68c9c92a/0_288_4355_2613/master/4355.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=7fa5e45004ac41a6f4f2dd6faae1d33e)